We help mission driven entrepreneurs remove obstacles, gain clarity and level up confidently to build businesses that fuel their freedom and life of their dreams.
Coaching is a game changer in so many areas: Increasing awareness of key attributes, improving clarity of purpose, optimizing style, structure and accountability are the drivers for your success.
Jim became an entrepreneur in March of 1992 and has never looked back. Coming out of the hotel, restaurant and hospitality industry, Jim started Stanton Marketing Resources as sole proprietor and incorporated as an Arizona Corporation in 1999. He signed on with HelmsBriscoe Performance Group
(HB) as an independent licensee’ consulting and serving the needs of event planning teams for corporations and associations worldwide.
After 10 years at the corporate headquarters office in Scottsdale, AZ, Jim now home offices out of Atlanta, GA. Jim was inducted into HelmsBriscoe’s distinguished Hall of Fame in 2009 for invaluable contributions to the company made since joining HB in its formative years. Over the course of 30+ years, HB has grown to become the global leader in planner advocacy and site selection with 1500 associates in over 60 countries.
After decades of entrepreneurship, the mission remains clear: Supporting clients to become the very best
they can be in rising to meet today’s challenges amid growing expectations and limited resources. Best available venues, best pricing and terms while optimizing best use to time and resources to maximize efficiency.
In today’s fast moving world, optimizing time and money while avoiding obstacles is a business and lifestyle model that is here to stay. Keeping this mission clear and simple has been the key to Jim’s success.
Every story has a beginning, but not every leader can navigate the path to working with smart performance strategies and thinking forward to the next stage of business growth and success.
Whether you’re just starting out or have crossed several milestones along the way, unlocking your potential is one of the first steps to achieving your goals.

What makes you unstoppable? We've all been there at times. Often, it happens right after a big win or favorable external circumstances that came your way. When the circumstances go away, so does the feeling. Supreme confidence can be generated internally once you have clarity of purpose and the blueprint of a plan to take you there.

Unique to you and playing to your strengths. Communication is a two way street, sending and receiving. Knowing your learning style is equally important as knowing how to speak and communicate the language of you.

If you are looking for a cookie cutter curriculum, you won't find it here. Your path to the promised land is uniquely yours. We bring a set of proprietary methodologies to help you determine the best path of getting you to the desired destination.
Empowering entrepreneurs, consultants and service providers through expert coaching and actionable strategies
+1 615 870 1685
ajames@helmsbriscoe.com
Copyright 2026, Jim Stanton. All Rights Reserved.